Instagram QR codes for hotels

Instagram QR codes for hotels

An Instagram QR code lets a guest scan in the lobby or room and follow your hotel for offers, events and the next stay. Hotels live on repeat bookings and word of mouth, and Instagram is where you stay in a past guest’s mind. Paste your profile link below to make a free code for the welcome card and lobby that turns a one-night stay into a follower.

A guest who follows your hotel sees your seasonal offers, restaurant events and rooms long after they’ve checked out — which is exactly when you want to land in front of them for the next trip. The catch is getting the follow during a busy stay. A QR code on the in-room welcome card and the lobby desk makes it effortless: scan, profile opens, follow. Direct bookings off the back of that following cost you nothing in OTA commission, so every follow is a small hedge against the booking sites taking a cut of the next stay.

Where a hotel Instagram code earns follows

  • On the in-room welcome card or compendium — guests browse their phone while settling in.
  • At the reception and concierge desk — caught at check-in and when asking for tips.
  • In the bar, restaurant and spa — “Follow for events and offers” where guests relax.
  • On the breakfast table tent — a relaxed moment to scan and follow.

Give guests a reason to follow

“Scan to follow” converts better tied to a perk — “Follow for direct-booking offers” or “Follow for this season’s events”. Brand the card around the code in your hotel’s style while keeping the squares high-contrast for a clean scan in low lobby light. If you also collect reviews, a Google review code at checkout pairs naturally with the follow.

Make your hotel Instagram code

From profile link to welcome card:

  1. 1

    Copy your Instagram profile URL

    Open your profile and copy the instagram.com/yourhandle link.

  2. 2

    Paste it above

    The generator builds the code in your browser.

  3. 3

    Download as SVG or PDF

    Vector prints sharp from a welcome card to a lobby sign.

  4. 4

    Add an offer hook

    “Scan to follow for direct-booking offers.”

Follows feed direct bookings

Lead the caption with a direct-booking perk. A guest who follows and books direct next time saves you the OTA commission — the follow pays for itself.

Yes — free, no watermark, no sign-up. It’s open source and runs in your browser.

Need the plain tool? Open the Instagram QR code generator.

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